What Web designers, marketers can learn from Apple
Written by Trey   
Wednesday, 14 July 2010 20:21

No this post isn't a badly worded copy. I am fully aware than there are millions of blog posts out there screaming Apple's praises and suggesting you learn from their success.

But I wanted to post my own opinion on what I think Apple's philosophy is and how we use similar ideas here at Magnetic because I think it's important for current business climate.

I believe Apple success (especially it's recent success) is tied to its amazing focus on the smallest details. But it's not just detail-orientated product development that inspires me, it's the practice of selecting a handful of features and details that they know they can do better than anyone else and excluding everything else.

It takes a tremendous amount of courage to do this. 37singals.com's new book (we love Bascamp by the way) REWORK also suggests following this same type of ideal.

This kind of thinking works beautifully for a Web design firm. Most firms claim they can do everything knowing that a freelance developer (most likely Indian) is only an email away.

Often times we are asked to implement heavy Web development projects into our existing design, but our response is, 'We work with some hand picked developers who are awesome, but we don't do that in house."

It seems stupid. Why not just quote them a marked up price and take some profit on someone else's work? Because it's not our work or our focus.

We design beautiful Web sites and incredibly in-depth Internet marketing campaigns. If we spent one second less on anything else, we wouldn't be the company we are today.