• Only 18 percent of TV ads generate positive ROI
• 84% of B2B campaigns resulted in lower sales
• A 100% increase in traditional advertising campaigns like newspapers and radio ads only provides a 1-2% increase in sales in most cases.
• Only 14% of consumers trust traditional advertising

So what do we do with our marketing dollars if every marketing tool that we’ve known in the past is proved to be ineffective?
Every business owner knows that word-of-mouth referrals have the best conversion rates.

• Two thirds of the U.S. Economy is driven by word-of-mouth referrals.
• 10% of consumers influence the other 90%
• 91% of people are likely to buy on a recommendation
• 92% of people prefer word-of-mouth recommendations

So how do we create more word-of-mouth recommendations? We create a word-of-mouth campaign with Internet marketing and social media.
Internet marketing provides an effective marketing channel that presents customers with recommendations on products and services rather than solicitations.
By using a search engine optimization campaign, customers can view your Website at the top of their Google searches and thus see your Website as one of the top recommendations from Google.
With a social media campaign, your business can stimulate discussion on your company’s products and services connect with new customers searching for a business like yours and provide your existing customer base with an outlet to generate positive referrals.

Internet marketing isn’t a solicitation; it’s more of a tool to interact with potential customers to understand their needs. Digest this statistic:

• Last year, in the midst of one of the worst recessions in U.S. history, online sales grew 17% from $174 billion to $204 billion in just one year.