@font-face is enabling Web Design to touch on some of the almost endless possibilities of Print Design
Written by Anthoney   
Monday, 10 May 2010 17:47

Over the past few years the saying "Print is Dead" has been thrown around. Some people believed it and some people disputed it. I disputed it. And now we're seeing reasons why print will never die. Even if it does get phased out in some forms, the affinity of print will forever be seen in the progression of web design.

Coming from a print design background, I tend to value the opportunity to turn almost any idea I can fathom into a budget-friendly product that can be produced and distributed. But designing with the web in mind as a final product instantly restricts a vision to current capabilities. Unfortunately, web designers don't [currently] have the ability to maintain how a user is viewing and accessing their site. But in comparison to just a couple years ago, the implementation of such things as @font-face has given web designers a new way to bring segments of their creative vision full-circle.

@font-face is a CSS rule that allows the designer to upload a specific font or fonts to the server to render the site for the viewer. This removes the constraint of "web-safe" fonts (most of which are dull) that are pre-installed on user's computers and favors the use of more visually pleasant and project oriented fonts.

As designers we look to fonts as a key element in dictating the look, feel, and overall composition of a design. In web, text is the primary source of content and having the ability to choose the correct font for the project is a huge step forward.

Now businesses can bring their branding from print to the web with the implementation of their corporate font as headlines to the page and designers can feel comfortable conforming both spectrums of their campaigns to the standards of their client.

Ask for @font-face integration from Magnetic SEO and see how we can enhance the character of your website.
A Web Design story: magneticseo.com
Written by Trey   
Thursday, 06 May 2010 18:20

Running a SEO/Web design company presents some unique challenges.

One of the most interesting challenge I've faced in the past few weeks was launching our new site. At Magnetic, we live and breath websites every single day. We are constantly testing, creating, submitting, tweaking sites — but when it comes to our own — it created some interesting discussion around the office.

How do we design a site that represents our company, our brand? Further more, how specifically do we build a site that accomplishes that vision?

There is a certain level of professionalism that is required of a Web company's website, obviously. Many companies interpret this requirement as going "over the top."

We wanted to stay away from that line of thinking and create a clean and functional site that could still showcase our formidable Web skills. I think we accomplished that but it wasn't easy.

It doesn't take us long to capture the vision of a client. Whether it be a marketing campaign or new site design, get us in a room together and we can formulate a plan on paper that exceeds expectations.

But recreating our site wasn't as easy. Like most things, it isn't the end result that is the most interesting however, but the journey.

Over the next few months, our senior Web and Graphic designer Anthoney Carter and I will be posting on how we arrived at the new www.magneticseo.com.

I hope you find the journey as fascinating as we do!
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