13 ways to become a social media expert
Written by Trey   
Wednesday, 12 May 2010 16:18

Nos. 1- 10
Write blog posts every day the regurgitate other social media blog posts but put them in a "Top 10 ways" format. Make sure and be extremely vague with tips like "post relevant and informative content to social media networks."

No. 11
Be creative. Everyone knows how to post stuff to social media networks. The successful companies are successful because they put time into creating a very cool marketing idea and then used social media as a tool to communicate it.

No. 12
Work hard. If you read this blog, you know that we maintain that social media is not a science. It's just hard work that involves a fair amount of labor.

No. 13
Stop reading social media blog posts. They almost always waste your time with obvious suggestions. Spend that time on tips No. 11 and No. 12.

What the Twitter hacking experience taught us
Written by Trey   
Monday, 10 May 2010 21:44

Here's another SEO/Social Media company owner who is about to post something on social media.

It's sickening, redundant and almost always useless. I am not ashamed to say that 99 percent of all social media conferences are regurgitations of Social Media For Dummies.

Social media is a communication tool that is great for communicating with your customers. That's it. You don't need to Venn Diagram a SM strategy to figure out how to implement a campaign.

I tell clients this all the time. People hire us because social media campaigns are labor intensive and we rock at project management.

But alas, many social media experts had a wake up call today. While they were all Twittering away on "The top 10 ways to increase your Twitter Followers," the entire Internets went crazy after Twitter was hacked and everyone's followers went to 0.

Thousands of people who tie their "social media cred" to their followers count had it reduce to nada.

So what's the moral to this story? Social media is a philosophy, phenomenon, a means to communicate. Twitter is a tool, a tool that can be destroyed, become obsolete in a moment.

What we learned today is our social media "strategy" should be focused on the people we want to connect with, not a service.

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